This is my first project after changing my major to industrial design. I was tasked with redesigning a product from Target or Ikea within the theme of "Utility". My goal was to make the product more efficient, safe, reliable, and intuitive for its users. This project was incredibly important to me because it marked my introduction to the world of industrial design and provided me with an opportunity to learn about the design process.

I chose this cocktail shaker for this project.
MARKET RESEARCH


This product is recommended for home use and is easy to use, making it user-friendly for beginners. Additionally, it has all of the basic tools needed for cocktail making in one convenient package. When compared to other products on the market, the Cobbler Shaker is affordable and has a strong focus on functionality.
USER RESEARCH

In order to gain a deeper understanding of cocktail shakers, I went out for observing and interviewing bartenders in bars, and spoke with friends who enjoy making cocktails at home. Through the research, I was able to identify different concerns between users of different skill levels and usage scenarios.
PAINPOINTS DISCOVERY

Through a combination of customer reviews on the Target website, personal observations, and interviews with bartenders and cocktail enthusiasts, I was able to identify several pain points associated with this cocktial shaker.
These included:

SKETCHES

I conducted a series of tests to evaluate potential solutions.
TEST 1 / BEST SHAPE FOR GRABBING

To determine the optimal shape for users to grab, I created 12 foam mockups and enlisted the help of eight individuals with varying hand sizes to test them. By observing how each participant interacted with the different shapes and collecting their feedback, I was able to identify the most comfortable and ergonomic option.
TEST 2/ BETTER WAYS TO SEAL

To determine the optimal sealing method, I collected various common sealing methods from other products and created 3D-printed mockups to test them. By experimenting with different sealing methods and observing their effectiveness, I was able to determine the most efficient and reliable option.
TEST 3/ STABILITY
To improve the stability, I conducted an experiment to determine the ideal level of friction between the shaker and the surface it sits on.

REFINEMENT
After testing the initial design with 3D-printed mockups, I refined the design based on my personal experience of making cocktails with the mockups.

FINAL OUTCOME


